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Why we picked it Maurya gives you a repeatable way to rank risk instead of guessing at it. He points you at the universal early risks (do these customers have the problem, is the pain worth paying for, can you reach them) and shows why founders mis-prioritise and waste months. This is the how-to behind the 'rank by how fatal and how uncertain' step in our answer.
How to Identify Your Riskiest Business Model Assumptions
From LEANSTACK blog (Ash Maurya) by Ash Maurya 10 min read
- Tackle what is riskiest, not what is easiest or most fun to build
- Early on, problem, willingness to pay, and channel risks are near universal
- Intuition alone is a poor guide; talk through your risks with advisors and analogs
