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Freemium
Intermediate
Why we picked it Rachitsky turns the wedge from a slogan into a decision, with worked examples like Twilio, Airbnb, and Amazon entering big crowded markets through one narrow entry point. He is also honest that some companies skip the wedge and go straight at the market, so you can judge which fits you. Read it to actually choose your sharp entry rather than admire the idea.
Picking a Wedge
From Lenny Rachitsky, Lenny's Newsletter by Lenny Rachitsky 18 min read
- A wedge matters most against entrenched or crowded markets
- Start with one narrow, winnable entry, then expand outward
- Some products win by going straight at the market, so decide deliberately
