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Intermediate
Why we picked it Bier built teen apps (TBH, Gas) that hit number one, and he is unusually specific about why young users spread products faster than anyone else. He explains that teens see each other every day and invite more people, which is the mechanical version of your campus advantage. Watch it to understand how to turn a young network into growth.
How to consistently go viral: Nikita Bier's playbook for consumer apps
On Lenny's Podcast (Nikita Bier) by Nikita Bier ~90 min video
- Teens invite more people, making young networks spread fastest.
- Daily in person contact on a campus fuels word of mouth.
- Find the aha moment fast and design for latent demand.
