✍️ Essay
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India
Free
Intermediate
Written from inside an Indian VC firm that has watched many vernacular products grow, this argues that building for Bharat should be treated like scaling to many countries, not bolting on a translation. It gets specific about process and people, and warns against over localizing when your users happily mix in English words. A grounded strategic read before you commit to a language roadmap.
Building Multi-lingual Products for India
From Lightspeed Venture Partners by Harsha Kumar 12 min read
- Treat each Indian language like a separate market, not a translation toggle
- Over purist local language can feel less natural than the mix people actually speak
- Get the process and team right before obsessing over tools
