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Why we picked it Maurya names the exact failure in this question: founders ask what problems their solution can solve instead of what problems customers actually have. A short read on how to flip that and discover the right problem before you commit. Blunt and practical.
The Problem With Problems
From Love the Problem (Medium) by Ash Maurya ~8 min read
- Do not start from your solution and reverse into a problem
- The first problems you list are usually the wrong ones
- Discover the problem before you try to validate anything
