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Love the Problem (Medium)

1 resource from Love the Problem (Medium) we point founders to, and the questions each answers.

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Maurya names the exact failure in this question: founders ask what problems their solution can solve instead of what problems customers actually have. A short read on how to flip that and discover the right problem before you commit. Blunt and practical.

The Problem With Problems

From Love the Problem (Medium) by Ash Maurya ~8 min read

  • Do not start from your solution and reverse into a problem
  • The first problems you list are usually the wrong ones
  • Discover the problem before you try to validate anything
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Answers Is it a mistake to fall in love with my solution before I understand the problem? How do I turn a vague hunch that something is broken into a sharp, testable idea?
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