✍️ Essay
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Patrick Campbell built ProfitWell on more pricing data than almost anyone in SaaS, and this piece distills his core idea: find your value metric, the thing customers actually pay for that scales as they get more value. It is practical and data-backed, aimed at early software founders who need a first pricing structure that grows revenue instead of capping it. Read it as a framework to test on your own customers, not a formula.
Patrick Campbell's ProfitWell Playbook: Boost startup revenue with value metric pricing
From LTSE (Long-Term Stock Exchange) by Patrick Campbell ~10 min read
- Pick a value metric that rises as the customer gets more value, so price scales with the outcome you deliver.
- Per-seat pricing often breaks because shared logins hide real usage and it stops reflecting value.
- Gather willingness-to-pay data from real personas before you set a price, rather than guessing off cost or competitors.
