We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person. 11 cities confirmed, 338 founders registered. Any city that reaches 20 interested founders is on too. See your city
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Luke Wroblewski (Rosenfeld Media)

1 resource from Luke Wroblewski (Rosenfeld Media) we point founders to, and the questions each answers.

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Paid Intermediate

Forms are where most products lose users, whether it is signup, checkout, or onboarding. This is the definitive guide to label placement, error handling, inline validation, and cutting fields you do not need. If your funnel dies at a form, the fix is almost certainly in here.

Web Form Design: Filling in the Blanks

From Luke Wroblewski (Rosenfeld Media) by Luke Wroblewski ~226 pages

  • Cut every field you do not truly need to reduce abandonment
  • Place labels and validation where they cut thinking, not add it
  • Show errors clearly and in context, next to the field
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