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This walks through eleven kinds of social proof and, crucially, spells out what you can still show when you have no reviews yet: awards and certifications, media mentions, expert or industry endorsements, and aggregate stats like years in business or where your users are. It is honest that most of these are earnable before your first paying customer, so you are not faking logos, you are surfacing real signals you already have. A practical starting point for filling that trust gap without pretending.
How to use social proof in landing pages to boost conversion (11 examples)
From MailerLite by Duncan Elder ~15 min read
- You do not need customer logos to show social proof: awards, media mentions, expert endorsements, and a founder track record all count and are earnable pre-launch.
- Aggregate or milestone data (waitlist numbers, years of experience, geographic reach) reads as more honest than one lonely testimonial.
- Perfect five-star claims actually lower trust; real, slightly imperfect signals convert better, so resist the urge to over-polish.
