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Why we picked it This gives you a week-by-week volume ramp for a new domain alongside the authentication basics, which is more concrete than most guides that just say 'go slow.' It also covers content-side traps like too many links or images that trip filters even when your DNS is perfectly configured.
The Ultimate Guide to Email Deliverability
From Mailshake by Mark Lindquist
- Ramp sending volume gradually over roughly 6 weeks rather than jumping straight to full volume
- Watch your bounce rate closely, pull back if it goes over about 5 percent
- Keep early cold emails light on links, images, and attachments
