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Why we picked it A practical guide from a startup accelerator that walks through gathering the data behind both top-down and bottoms-up estimates. It is useful when you need to actually source customer counts and pricing inputs. Use it to make sure the assumptions under your slide come from somewhere real.
How to Estimate Market Size: Business and Marketing Planning for Startups
From MaRS Discovery District by MaRS Discovery District 10 min read
- Good sizing rests on data you can point to, not intuition
- Bottoms-up estimates force you to find real customer inputs
- Document your sources so the number holds up under questions
