📋 Template
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Intermediate
This is the exact 21-slide deck that got Front three term sheets in ten days, published by the founder herself with honest notes on which slides landed and which flopped (the land-and-expand and capital-efficiency slides worked; the acquisition-channels slide fell apart under scrutiny). It is a real send-ahead deck that got meetings, annotated by the person who sent it, which is worth ten generic templates.
Front Series A Deck (with the founder's own slide-by-slide feedback)
From Medium (Mathilde Collin, CEO of Front) by Mathilde Collin 12 min read + 21-slide deck
- Make the deck a story, not a metric dump: she was ruthlessly disciplined about the narrative even though she had the data to stuff every slide
- Concrete proof beats claims: the capital-efficiency slide (spent less than ARR) and the 50%-more-spend-after-12-months expansion slide did the heavy lifting
- She spent ~90% of her days iterating the deck on investor feedback, evidence the send-ahead version is the artifact that actually earns the meeting
