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This names the failure mode you are trying to avoid: shipping feature after feature and mistaking motion for progress. Perri shifts the question from what did you deliver to what did you learn about the customer, which is the test a request should pass. Short and sharp, good for a gut check before you say yes to keep someone happy.
The Build Trap
From Melissa Perri by Melissa Perri 6 min read
- Shipping features is easy, deciding what to build is the hard part
- Measure outcomes and learning, not the count of features shipped
- More features do not automatically make a product more valuable
