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Why we picked it A tight, investor's checklist for the exact decision you are making. Bent leads with choosing a burning idea you cannot stop thinking about, which is your obsession tie breaker in one line. She then adds practical filters like market and business model so the choice is not purely emotional.
How to Choose a Startup Idea
From Mercedes Bent, Lightspeed (Medium) by Mercedes Bent ~12 min read
- Choose a burning problem you cannot stop thinking about
- Many strong founders picked a market before they had an idea
- Ideas do not win on their own, execution still decides
