📋 Template
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Free
Beginner
This is a free, copyable worksheet built on Dunford's method, with a dedicated target market characteristics box so you write to your beachhead by name rather than to everyone. Filling the six fields (competitive alternatives, unique attributes, value and proof, target market, market category, trends) forces the niche-facing message out of your head and onto one page. Use it as the structured input, then turn the filled boxes into your positioning and messaging copy.
April Dunford's Positioning Template (Miroverse)
From Miroverse by Erwan Derlyn (based on April Dunford's framework) Fill-in worksheet
- The target market box makes you commit to who you are for right now, which is the whole point of beachhead messaging.
- Anchoring value against real competitive alternatives keeps the message concrete instead of generic.
- One filled page becomes the shared source for your pitch, site copy, and sales language.
