📖 Book
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Free
Beginner
Why we picked it A short, free book written by a bootstrapped software founder specifically for people who have never priced anything before and feel like they are guessing. It covers the psychology of pricing, including why a higher number can convert better, in plain language with real case studies instead of academic theory. Worth the hour it takes to read given it costs nothing.
Don't Just Roll the Dice: A Usefully Short Guide to Software Pricing
From Neil Davidson / Red Gate Software by Neil Davidson ~80 pages
- A higher price often increases perceived quality and can convert as well as a lower one.
- Pricing is a skill you improve through deliberate small experiments, not a one-time guess.
- The case studies show real founders raising prices with no drop in demand.
