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Intermediate
Why we picked it One of the few pieces that clearly untangles ICP vs persona vs JTBD without jargon, so founders stop conflating them. Useful as the connective tissue across this whole cluster.
Ideal Customer Profiles (ICPs), ABM, JTBD and Personas: knowing your customer
From netretention.io by Net Retention ~14 min read
- ICP = the best-fit account; persona = the human inside it who feels the pain
- JTBD explains the progress the persona is trying to make
- Use each concept for the decision it's actually good at
- Ground personas in real research, not imagination
