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One of the few pieces that clearly untangles ICP vs persona vs JTBD without jargon, so founders stop conflating them. Useful as the connective tissue across this whole cluster.

Ideal Customer Profiles (ICPs), ABM, JTBD and Personas: knowing your customer

From netretention.io by Net Retention ~14 min read

ICP = the best-fit account; persona = the human inside it who feels the pain
JTBD explains the progress the persona is trying to make
Use each concept for the decision it's actually good at
Ground personas in real research, not imagination

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Answers What is an ideal customer profile and how do I define mine? What's the difference between an ICP, a buyer persona, and a target market? How do I know if I'm targeting the wrong customer? How do I build customer personas that are actually useful and not fiction?

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