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A straightforward six-part checklist (subject line, personalization, benefit to them, credibility, one call-to-action, respect their time) with real before-and-after examples. It is a good first pass if you have never written a cold email and need a structure to fill in rather than a blank page.
Cold Email Tips: 6 Steps to Write Great Cold Emails
From Noah Kagan by Noah Kagan 8 min read
- Read your draft aloud on a timer, if it takes over a minute, cut it down
- Lead with the recipient's benefit, not your product's features
- A cold email needs exactly one clear call-to-action, not several
