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Intermediate
This is the concrete how-to for collecting problems on purpose. It walks through Amy Hoy's Sales Safari method, where you observe a group you understand where they already hang out online, in their own words, and harvest the pains they complain about repeatedly. It turns keep a running list of frustrations from a slogan into a repeatable practice.
How to Create Products People Want (Sales Safari)
From O'Reilly (Scott Hurff) by Scott Hurff About 12 min read
- Watch a group you know in the places they already gather
- Record the pains and workarounds in their exact words
- Patterns that repeat across many people point to real product ideas
