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India
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Intermediate
Why we picked it Obvious is one of India's most respected product design studios, and their blog distills over a decade of building simple, well loved products with Indian startups. The essays on early product choices, design systems, and simplicity ground these principles in the context many founders here build in. A strong India relevant read on keeping a first product simple and consistent.
Obvious blog
From Obvious (India product design studio)
- Simplicity and focus matter more than features early
- Consistency comes from a small system, not one off screens
- Written from Indian product context, not just Western examples
