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Why we picked it A free, focused essay version of the inflection idea if you do not want the whole book yet. It explains why timing and a genuine shift matter more than raw market size, which speaks directly to the small-but-growing-fast half of your question. Short and concrete.
How Inflections Let Startups Change The Rules
From Pattern Breakers (Substack) by Mike Maples Jr. ~12 min read
- An inflection creates the opening a startup exploits.
- Without a real shift, a big market is just a crowded one.
- Rules that held yesterday can break the moment the inflection arrives.
