📖 Book
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Paid
Intermediate
Why we picked it A digital anthropologist's fieldwork on how people in India, China, and Brazil actually use the internet, which is often nothing like Western assumptions. It is a direct antidote to designing for a user who exists in San Francisco but not in Bharat. Dense but grounding.
The Next Billion Users: Digital Life Beyond the West
From Payal Arora (Harvard University Press) by Payal Arora
- Non-Western internet use defies Western assumptions
- Leisure, not just utility, drives adoption for many users
- Design for the user you have, not the imagined one
