We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 321 founders registered. Any city that reaches 20 interested founders is on too. See your city
Everything from

Peak XV (YouTube)

1 resource from Peak XV (YouTube) we point founders to, and the questions each answers.

▶️ Video
✓ Link checked India Free Intermediate

Shah is one of India's sharpest product thinkers, and this talk digs into network effects, moats, and why understanding Indian user behavior comes before choosing a model. It is not a step-by-step, but it sharpens how you think about defensibility for a marketplace built for India. Watch it for the mental models, not tactics.

Kunal Shah and Shailendra Singh on Business Models and Moats

On Peak XV (YouTube) by Kunal Shah ~50 min

  • Understand user psychology before you pick a business model.
  • Trust can matter more than raw network size in India.
  • Concentrated, high-value segments beat chasing everyone at once.
Watch on YouTube youtube.com
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