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Why we picked it Your first line has to reference a real trigger event, and this is the catalogue of what counts (funding rounds, a new VP hire, a product launch, a new office, an earnings mention) plus exactly where to find each one: LinkedIn Sales Navigator for exec hires, Crunchbase for funding, Google Alerts and Visualping for news. It also makes the timing case, being first to move within 24 to 48 hours of a trigger is what wins the meeting.
2026's Best B2B Sales Triggers: 35+ Events to Fill Your Pipeline
From PhantomBuster by PhantomBuster 15 min read
- A concrete trigger list you can map to your target accounts so 'I did my homework' has real evidence behind it
- The specific free and paid sources to monitor each trigger type (Sales Nav, Crunchbase, Google Alerts, SEC filings)
- Speed is the edge: outreach 24 to 48 hours after a trigger converts far higher, so build monitoring, not one-off research