📖 Book
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Paid
Intermediate
Portigal has run professional research interviews for over 25 years, and this book is the deeper craft manual once you have the basics down. It covers the awkward moments, like what to do with silence or a rambling answer, that a shorter guide will not prepare you for. Read it after Mom Test or Deploy Empathy when you want to get genuinely good at the skill rather than just competent at it.
Interviewing Users: How to Uncover Compelling Insights
From portigal.com by Steve Portigal
- Silence and pauses are tools, not failures, in an interview
- Plan for the messy middle: rambling answers, tangents, and defensiveness
- Good synthesis after the call matters as much as the call itself
