🎧 Podcast
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Free
Intermediate
Dunford's own show applies her positioning framework to live founder situations, including cases where a product is priced or framed for the wrong buyer. Good for hearing the ICP-and-affordability question worked through out loud, not just read as theory.
Positioning with April Dunford
On positioning.show by April Dunford ~30 min per episode
- Positioning problems and pricing problems are usually the same problem wearing different clothes.
- Reframing who a product is 'obviously for' changes who feels it's worth paying for.
- Real founder cases show this isn't a one-size framework; the fix depends on your specific market.
