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ProductPlan

2 resources from ProductPlan we point founders to, and the questions each answers.

📄 Article

✓ Link checked Free Beginner

Why we picked it A quick, scannable checklist for running interviews well, covering open-ended questions, avoiding leading the witness, and knowing when a conversation is giving you real information. Useful as a pre-call refresher so each of your fifteen to thirty conversations pulls its weight. Not deep, but a solid reference to keep open while you interview.

9 Tips for Better Customer Validation Interviews

From ProductPlan 10 min read

Ask open-ended questions and resist leading people toward your idea
Dig deeper with why and tell me more rather than accepting first answers
Trust actions and past behaviour over stated intentions

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Answers How many people should I talk to, and how do I find them?

📄 Article

✓ Link checked Free Beginner

Why we picked it A clear summary of the Golder and Tellis research showing that pioneers failed far more often than fast followers who entered once the market was proven. It is the evidence based reality check against assuming that early always wins. Use it to hold your instinct to be first accountable to the data.

The Myth of First-Mover Advantage

From ProductPlan

Classic research found market pioneers failed far more often than fast followers.
Fast followers learn from the pioneer's mistakes and enter at lower cost.
Being first is a burden about as often as it is an advantage.

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Answers Is it smarter to enter a market while it's still forming, or wait until demand is obvious and proven? Is it smarter to ride a trend that's clearly rising, or to bet on a trend that hasn't started yet?

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