Everything from

Rachel Mazza

1 resource from Rachel Mazza we point founders to, and the questions each answers.

✍️ Essay
✓ Link checked Free Beginner

Why we picked it A short, blunt essay that names the exact problem in your question: treating social capital like an infinite chit you can cash in for every small ask. It's worth the five minutes for the framing alone, that social capital breaks down if you don't maintain it and is worth more than people usually treat it.

Burning Through Social Capital

From Rachel Mazza by Rachel Mazza ~5 min

  • Small, frequent favor-asking burns through goodwill faster than founders expect
  • Every ask spends someone else's time and attention, not just your own credibility
  • Treating social capital as precious means being selective about when you cash it in
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