2 resources from Ramit Sethi we point founders to, and the questions each answers.
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Sethi gives word-for-word scripts and, more usefully, the follow-up move almost nobody does: closing the loop by telling someone how their advice actually played out. That habit is what turns a single cold message into an ongoing relationship instead of a one-off ask.
Sethi has spent years publicly refining cold outreach scripts and testing subject lines with real recipients, and this collects the results into ready-to-adapt templates, including for reaching busy, high-status strangers cold. It is a paid product, so treat it as an option once you have internalized the free advice above and want a deeper library to adapt from.
