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ReferralCandy

2 resources from ReferralCandy we point founders to, and the questions each answers.

📄 Article
✓ Link checked Free Beginner

Why we picked it The whole game with referrals is timing: ask at the moment someone has just felt the value, not at signup or on a random login. This is a tactical guide that maps specific trigger points (right after a positive experience, a delivered order, a high NPS score, a milestone) to where they sit in the customer journey. Use it to place your share prompt at the exact point of realized value instead of blasting everyone the same ask.

Best Time to Ask for a Referral: Mapping It to the Customer Journey

From ReferralCandy by Raul Galera Article, about 10 minute read

  • Ask right after the user experiences value (order delivered, milestone hit, a 9 or 10 NPS), not during awareness or checkout when they have nothing to vouch for yet.
  • Contextual, in the moment prompts feel like part of the product and pull far higher quality referrals than a generic email campaign.
  • Segment by satisfaction first: send the ask to your happiest, most engaged users before widening it.
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Answers My product spreads a bit by word of mouth. How do I make that intentional instead of luck? Why do so many referral programs flop even when the product is good, and how do I avoid that?
📄 Article
✓ Link checked Free Beginner

Why we picked it This is the most direct answer to the question: it names the seven failure modes (weak visibility, misaligned rewards, too much friction, a confusing landing page, missing trust signals, broken tracking, and no ongoing promotion) instead of just cheerleading referrals. It comes from a team that runs referral programs for a living, so the fixes are practical, not theoretical. Treat it as a checklist to run your own program against, not a verdict on whether referrals will work for you.

7 Common Reasons Referral Programs Fail (and How to Fix Them)

From ReferralCandy by Raul Galera ~15 min read

  • A good product does not carry a referral program on its own. Most flops trace to mechanics: the offer is buried, the reward is off, or the share flow has too many steps.
  • Timing and friction do most of the damage. Every extra step in the share flow costs conversions, so ask at a moment of real satisfaction and make sharing close to one tap.
  • Reward design is a judgement call, not a default. Too small and nobody bothers, too large and you attract people who only want the payout, so match the reward to the effort and the lead quality you actually want.
Open referralcandy.com →
Answers Why do so many referral programs flop even when the product is good, and how do I avoid that?