7 resources from Reforge we point founders to, and the questions each answers.
📄 Article
✓ Link checkedFreeAdvanced
A rare, concrete breakdown of the operating rhythm high-velocity product teams use to ship and iterate consistently. Useful once you're past solo-founder mode and coordinating a team.
Before you cut steps, you need to know what the onboarding is racing the user toward. This Reforge guide makes you name your aha moment in plain words and then pin it to a measurable action within a time window, so every step you keep or drop is judged against whether it gets people to value faster. It is the difference between guessing and having a target.
Reforge is where the modern retention playbook is written down, and this program treats retention as the power plant of growth rather than a marketing afterthought. It gives you frameworks that flex by business model: defining a retention metric as Frequency x Core Behaviour x Who, mapping the organic habit loop (Trigger, Action, Reward), and separating manufactured loops from environment loops. That model-specific framing is exactly what tells you why a subscription and a transactional product need different retention motions. (The program is paid and behind login, so treat this as the canonical pointer.)
A structured guide to diagnosing and fixing onboarding from one of the most respected growth education teams. It helps you map the steps, find the biggest drop, and prioritize the fixes. A good companion once you are ready to be systematic about it.
This lays out the bullseye idea explicitly: most durable products start at the center of a tight, specific market and expand outward in rings, rather than launching at the size they eventually reach. It gives you language for explaining to a board or co-founder why starting narrow is a growth strategy, not a limitation.
This guide explains how to read a retention curve across different customer cohorts to spot which segment is actually sticking around long term, versus which one just looks good in the first week. It gives you the method for the churns least half of your sorting exercise with more rigor than a simple churn percentage. Worth it once you have at least a few months of usage history to plot; some depth requires a Reforge account.
This is a clean, practical writeup of the same 40% test methodology, with more detail on how to segment survey respondents after the fact to find your strongest fit customers. It's a good companion to the original Superhuman essay if you want the process spelled out as a checklist rather than a narrative. Useful once you already have the survey results in hand and need to know what to do with them; full detail may require a Reforge account.
