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The canonical explanation of why linear funnels break and self-reinforcing growth loops compound, from the team that trains growth leaders at top tech companies.
Growth Loops Are the New Funnels
From Reforge Blog by Brian Balfour & Reforge team ~15 min read
- Funnels are one-directional and decay; loops feed their own output back into new-user input.
- Every retained user should generate the next user through content, referral, or reinvested revenue.
- Designing loops forces you to think about defensibility and compounding, not one-off campaigns.
