🎧 Podcast
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India
Free
Intermediate
Hosted by Arvind Pani, co-founder of Reverie (a language-tech company built precisely to serve non-English India), this show is founders talking candidly about reaching audiences beyond the big metros. Guests like the InsuranceDekho and Dukaan founders get specific about serving first-time users across hundreds of smaller cities, where language choice is the whole product, not a marketing afterthought. It is the founder-perspective companion to the how-to article.
Building for Bharat (podcast by Reverie Language Technologies)
On Reverie Language Technologies by Arvind Pani
- For most of India, language is not a copy decision layered on at the end, it is a core product and distribution decision that shapes who can even use you.
- Founders serving users outside the big startup hubs describe a majority of demand coming from smaller cities, which reframes what your default language should be.
- Serving vernacular users well means designing for people encountering your category for the first time, so plain, familiar language beats polished English.
