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Why we picked it This is the counterweight to the venture scale market advice: proof that a small market can be a great business if you are bootstrapping. Walling shows how founders build real income from focused products in modest niches, one step at a time. Read it if your ambition is a profitable indie business rather than a billion dollar market, so you size for the life you actually want.
The Stair Step Method of Bootstrapping
From Rob Walling by Rob Walling
- A market worth a few million can support a strong bootstrapped business
- Start with one simple product and a single traffic channel
- Required market size depends on your ambition, not a fixed rule
