2 resources from Rosenfeld Media we point founders to, and the questions each answers.
📖 Book
PaidIntermediate
Why we picked it
The reference book on interview craft itself: how to build rapport, ask follow ups, and manage your own bias in the room. Portigal is direct that interviewing is a learned skill and that your instinct to fill silence or confirm your hunch is the enemy. Read it when you want to get genuinely good at the mechanics, not just the question list.
Why we picked it
Young's method pushes you past what people say they do and toward the reasoning underneath it, the guiding thoughts and feelings a checkbox on a survey can never capture. This is a deeper, slower read than the Mom Test, useful once you are past your first few conversations and want to organize what you are hearing into real patterns. It is a rare research book that treats listening itself as the skill worth practicing.
