🎧 Podcast
India
Free
Intermediate
Aditya Tulsian built Numberz for Indian small businesses before it was acquired by Chargebee, and this episode is a blunt, India specific conversation about the mistakes founders make defining their ICP, including whether to start with the problem or the person. SaaSBoomi is a community built by and for Indian SaaS founders, so the examples and pricing assumptions in this episode actually match what you are likely building against. A good listen if most of the other resources here feel too US centric for your market.
'Ideal Customer Profile' Truth Bombs, with Aditya Tulsian
On SaaSBoomi Podcast by Aditya Tulsian 45 min
- Decide upfront whether you are anchoring on the problem first or the person first, both are valid but different.
- Buyer, user, and influencer can be three different people in a B2B sale, know which one you are targeting.
- An unclear ICP shows up later as a messy or failed acquisition conversation, not just slow sales.
