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A short, plain piece that names the exact trap in this question: a curiosity click reads as demand when it is not. It gives concrete ways to add cost to joining so the signal means something. Good quick read to hand a co-founder who is celebrating raw signups.
Pre-launch waitlists measure curiosity, not intent
From saasvalidation.tech
- A free email captures curiosity, not willingness to pay.
- Add friction (deposit, application, referral) to filter for intent.
- Measure what people do after joining, not the join itself.
