📋 Template
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Free
Intermediate
Why we picked it A structured spreadsheet that makes you fill in the number of target customers, your unit economics, and your serviceable and obtainable slices. Using a template like this stops you hand-waving, because every cell needs an assumption you can point to. Useful once you have the raw counts and prices to plug in from your customer conversations.
Free Bottoms-Up TAM Template
From Scalepath by Scalepath Spreadsheet
- A template forces an explicit assumption behind every line of the estimate.
- Bottoms-up sizing is customer count multiplied by realistic revenue per customer.
- Separating TAM, SAM, and SOM keeps the ambition and the near term honest.
