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SeedToScale

2 resources from SeedToScale we point founders to, and the questions each answers.

🎧 Podcast
✓ Link checked India Free Intermediate

The in-house versus agency timing call is easier to make once you hear founders describe how their own team came together, and this Accel-curated show is full of Indian founders talking candidly about early company building and their first key hires. It will not hand you a single answer, but the founder stories make the tradeoff concrete: when the codebase stopped being something you could outsource, and what changed once a real engineer owned it. Treat it as pattern-matching against people who built in the same market you are in.

SeedToScale, Curated by Accel

On SeedToScale by Accel (hosted by Anand Daniel) Ongoing series, episodes roughly 30 to 60 minutes

  • Founder-told stories make the first-engineer timing real in a way a checklist cannot: you hear what tipped each team from outside help to an owned in-house build.
  • It is Indian-founder-aware, so the hiring and budget realities map to building outside the biggest global hubs rather than assuming Silicon Valley salaries.
  • Company-building is covered across stages, so you can line up the hiring episodes against fundraising and product ones and see how the decisions interact.
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🎧 Podcast
✓ Link checked India Free Intermediate

This traces Urban Company's earliest days recruiting and defining their first service professionals in one city before expanding categories or geographies, a direct Indian example of starting narrow enough that supply and demand can actually find each other. It shows the messy, manual early process of figuring out exactly which professionals to onboard first, a good listen if your marketplace involves any kind of service professional as supply.

Untold Seed Stories: The First 500 Days of Urban Company

On SeedToScale by Abhiraj Bhal, hosted by Abhinav Chaturvedi

  • Urban Company started with a narrow set of service categories in one city before expanding
  • Early supply selection was manual and specific, not automated or broad
  • Expansion followed only after the first narrow match was working reliably
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