📋 Template
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Free
Beginner
Why we picked it The article walks a four step method and then hands you an editable Google Doc you can fill in, which is what you actually need to give a new marketing hire or an agency on day one. It is opinionated about including real do and do-not examples, not just adjectives, so the document stays usable instead of decorative. Copy it, cut what does not fit, and make it yours before anyone else touches your brand.
How to Define Your Brand's Tone of Voice (with free template)
From Semrush by Eugenia Verbina
- A working guide needs core values, named tone dimensions, and concrete on-brand vs off-brand phrasing, not a list of vibes
- Ground the tone choices in how your real audience actually talks, so the guide reflects your customers and not a generic template
- Hand this document to every freelancer and agency at kickoff so the standard is set before the first draft, not after