🛠️ Tool
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Beginner
A clear, jargon free explainer of the problem plus practical seeding strategies (single side focus, faking supply, concentrating in a niche), from a company whose no code tooling lets you launch a real marketplace to test all this quickly. Good as your first read to get the vocabulary straight, and a genuine option if you want to stand up a working marketplace without engineering. Use it to orient, then go build a small test.
What Is the Chicken and Egg Problem in Marketplaces?
From Sharetribe Marketplace Glossary by Sharetribe 10 min read
- The problem is that each side waits for the other to show up first
- Concentrating on a niche makes both sides feel present sooner
- You can launch a real test marketplace before writing much code
