📄 Article
✓ Link checked
Free
Beginner
Why we picked it Shopify's design system spells out how to phrase actions for merchants running a business, which is close to what many founders are building. It pushes you to lead with a verb and cut every word that does not help someone act. Practical rules from a product used by millions of sellers.
Content design: Actionable language
From Shopify Polaris by Shopify ~6 min read
- Start action labels with a verb
- Cut words that do not help the user decide or act
- Write like a helpful person, not a formal notice
