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Sierra Ventures

1 resource from Sierra Ventures we point founders to, and the questions each answers.

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Why we picked it This is written by a VC that sits on the other side of demo day, so the questions are the ones investors wish founders asked: track record, mentor quality, expectations, and post-program support. The real edge is the comparison table listing actual equity taken by 13 programs (YC $500k/7%, Techstars $120k/6-9%, MassChallenge equity-free), so when an Indian program quotes you 5-10% for INR 10-50 lakh you have a global benchmark to hold it against before you dilute permanently.

Startup Accelerators: How to Choose, With Side-by-Side Terms for 13 Top Programs

From Sierra Ventures by Sierra Ventures (Ascend) 15 min read

  • A program is worth what happens after demo day, not during it: post-program investor access is the single biggest separator between top accelerators and the rest.
  • Pin down exact equity and cash terms up front and compare them against named global programs, because dilution is permanent and the network has to earn it back.
  • Ask about mentorship depth and reputation directly, then verify both against people who went through it, not the program's own testimonials.
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