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Why we picked it Cagan draws the line between teams measured by output (features shipped) and teams measured by outcomes (problems solved). If you keep defaulting to the exciting build, this explains the mindset shift that stops it. It reinforces judging bugs, promises, and new work by the result they produce rather than how exciting they feel to build.
Product vs Feature Teams
From Silicon Valley Product Group (SVPG) by Marty Cagan
- Measure the team by outcomes solved, not features shipped
- A roadmap of features handed down breeds the wrong incentives
- Being empowered to solve the problem beats being told what to build
