📖 Book
Paid
Advanced
Why we picked it This is the foundational research on how new ideas actually spread through a population, and why some stick while others die. It gives you the underlying mechanics behind adoption curves, including which traits make an innovation genuinely spread versus fade. Dense, but it is the primary source everyone else summarizes.
Diffusion of Innovations
From Simon & Schuster by Everett M. Rogers 576 pages
- Adoption spreads through predictable stages and social channels
- Relative advantage and compatibility predict whether something sticks
- A real diffusion pattern looks different from a media driven spike
