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2 resources from Spotify we point founders to, and the questions each answers.

🎧 Podcast
✓ Link checked Free Beginner

Why we picked it The audio version of YC's user-interview classic, ideal for founders on the go. We include it as an alternate format for the same canonical, high-quality content.

How to Talk to Users with Gustaf Alstromer | Startup School

On Spotify by Y Combinator ~35 min

  • Ask about current behaviour and pain, not opinions about your idea
  • Interpret feedback carefully, enthusiasm is not the same as demand
  • Talking to users is a lifelong founder habit, not a one-time phase
  • Convert what you hear into the smallest testable product
Listen on Spotify open.spotify.com →
Answers How do I run customer discovery as an Indian founder building for Indian users?
🎧 Podcast
✓ Link checked India Free Intermediate

Why we picked it Data and tool pages tell you what WhatsApp can do; founder stories tell you what it actually took. This show interviews Indian D2C founders about the unglamorous mechanics of building a brand and its channels in this market, hosted by an operator who built and sold his own e-commerce company. Use it to hear how founders sequence distribution decisions in real conditions, then map that back to whether WhatsApp fits your own stage.

The Indian D2C Playbook

On Spotify by Isaac John Wesley Episodes about 25 minutes

  • Founder-level, India-specific accounts of building D2C distribution, which is where channel choices like WhatsApp get tested against real constraints.
  • Hosted by a founder who has been through an acquisition, so questions tend toward operational detail rather than surface-level hype.
  • Treat it as pattern-gathering across brands, not a step-by-step WhatsApp guide: pair it with a how-to resource when you are ready to execute.
Listen on Spotify open.spotify.com →
Answers Should Indian founders selling in India lean on WhatsApp as a distribution channel? How should I think about growth metrics differently for a WhatsApp-first or offline-heavy Indian consumer product? Meta or Google ads first for a brand nobody is searching for yet?
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