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Intermediate
Why we picked it Savoia, a former Google innovation lead, makes the case that most ideas fail because they are the wrong 'it', not because they were built badly. He shows pretotyping tricks that collect real market data in hours, so you test whether anyone wants the thing before you commit. It is the clearest argument that building the wrong thing well is the expensive mistake our answer warns about.
Build the Right It (Pretotyping)
On Stanford eCorner ETL (Alberto Savoia) by Alberto Savoia 50 min
- Most failures are wrong-it problems, not weak-execution problems
- Collect real usage or purchase signals in hours, not months
- Your own data beats other people's opinions about your idea
