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Why we picked it The foundational study behind almost every trust, in, design article, drawn from over 4,500 people. Its blunt finding is that people judge credibility heavily on visual design, layout, typography, and color, which is precisely why a sloppy no, code app loses trust before the content is even read. Read the source, not the summaries of it.
Stanford Guidelines for Web Credibility
From Stanford Web Credibility Project by B.J. Fogg (Stanford Persuasive Tech Lab) 10 min read
- Nearly half of users judge credibility on visual design first
- Show the real people and organization behind the product
- Small errors like typos disproportionately damage trust
