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Why we picked it Steli Efti built Close after running outsourced sales for over 200 venture backed startups, so this guide is written by someone who has sent an enormous number of cold emails himself. It covers the exact questions your first line needs to answer, who you are, what you want, and why you picked this person, in plain, practical language.
Steli Efti's Ultimate Startup Guide To Outbound Sales
From startupsalesguide.com by Steli Efti 20 min read
- Your opening lines must answer who, what, and why you specifically
- End every cold email with a single, clear call to action
- Persistence in following up matters more than most founders expect
