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Two minutes that reframe focus as the discipline of turning down good ideas, not just picking one. Jobs says he is as proud of what Apple did not build as what it did, which is the exact permission a founder drowning in requests needs. Send it to yourself before a call where you know you have to disappoint someone.
Focusing is about saying no (WWDC 1997)
On Steve Jobs, Apple WWDC by Steve Jobs 2 min
- Focus means saying no to the hundred other good ideas
- Being proud of what you did not build is a sign of strategy
- Innovation is saying no to a thousand things
