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A short, step-by-step guide from an event-ticketing platform (April 2025) for organisers of community-sized events: know your audience, decide what you want from sponsors (money, product or cross-promotion), build a menu of tiers, and follow through after the event.
How to craft a winning event sponsorship package
From stories.peatix.com by Peatix Guide
- Sponsors care about audiences, not events: lead with who attends.
- In-kind sponsorship (food, venue, product) is often easier to win than cash.
- Build a menu of options so a sponsor can pick what fits its goal.